BusinessDecision is a powerful service to help build your business:

• Identify household buying patterns
• Create and analyze trade areas
• Analyze competitors
• Evaluate market penetration
• Identify new store locations
• Target messaging, media buys, and direct mail campaigns
• Find new customers and reach them more effectively
• Reveal untapped markets
• Select the right merchandise mix
• Expand into appropriate new markets

What is BusinessDecision?

BusinessDecision enables any business, no matter how large or small, to perform the same sophisticated business analysis used by America's top companies. BusinessDecision is a web service featuring business-oriented reports, data, and maps that are offered for free to library cardholders. BusinessDecision provides powerful consumer market data that will enable you to better reach your existing customers and to identify new opportunities.

BusinessDecision is accessible over the Internet from any desktop computer through the Library’s website. With the click of a mouse, you can access accurate and reliable consumer, business, demographic, and other data. You can instantly create a host of reports and maps and have them emailed to you. The powerful mapping capability will reveal trends, patterns, and opportunities which are often hidden in tabular data.

Why use BusinessDecision?

• Increase productivity, competitiveness, and profitability
• Reduce costs and focus resources
• Speed marketing and sales
• Execute more effectively

Features:

• Starts fast with easy to use wizards

• Includes Community™ Tapestry™ market segmentation system

• High quality data from industry leading sources

• Reports and maps that get you the information you need to know

• Web service available for free with your library card

• Accessible from any desktop computer through the library's website

• Fully supported with frequently asked questions, tips, and help desk